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Marketing for Self-Published Authors

*Drum roll*….it’s here. Something ALL self-published authors have been looking for. MARKETING. Notice I didn’t say marketing assistance or marketing advice. I said MARKETING.

Guru Publishing has been evolving over the past year that we have been in business. We’ve been conducting ongoing research into the world of self-publishing and independent (indie) authors and after much work, we’ve found what self-published authors need the most and that’s a good marketing plan. If clients don’t know books exist, they won’t buy them and why? Because they don’t know they exist. It can become a vicious circle.

I’m not saying that all self-published authors fall short in the marketing arena but let’s face it. What do authors do best? Write, not market. Another thing…many self-publishing companies offer packages that include marketing but really. What do these consist of? Posters? Some business cards? The shipping of a media kit to the author to take care of? That is NOT marketing. It’s offering marketing tools to the client, but it’s not actual marketing.

Guru Publishing takes it a step further and offers to do the marketing for our clients. Period. No ifs, ands or buts. We will do the marketing for the author. I don’t mean that we will have a few posters printed. I mean we will do each and every part of marketing that is required to get the book and the face of the author out into the world. Check our site frequently as we begin to list our services: www.mrgurupublishing.com. If you have questions or requests in the meantime, contact me via the contact avenues on my site and I’ll speak with you.

Another perk of Guru Publishing? Yes, we are a self-publishing company but we are a self-publishing company that does not require any form of contract. We are also a self-publishing company that takes no percentage of your sales. Face it. We know what self-publishing really is and that is getting your book out there in print (including e-book format). It’s ensuring your work is professionally edited; it’s getting a great cover design, etc. It’s NOT using an ISBN that belongs to someone else, listing them as the publisher on your self-published book. It’s NOT watching huge percentages of your hard-earned sales go to someone else. It’s all about you having control of your own book.

We have to keep the lights on so yeah, we charge for our services but, they are all for you, custom designed by you. YOU design your own publishing and marketing packages with us. We don’t offer pre-packaged deals that may or may not have what you need.

Okay yeah. This post was one big advertisement but, I’m stoked! Check me out! (Evin – http://www.mrgurupublishing.com)

 
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Posted by on March 21, 2013 in Uncategorized

 

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How to promote your book on a low budget

Remember I mentioned that I would give you tips on how to promote your book on a low or shoestring budget? Welcome to the first in my series.

Does the word “touring” scare you as an indie author? Do you see nothing but dollar signs and high credit card debt running through your head? Many indie authors do BUT, this does not have to be the case and yes, you CAN promote your book without raking up the credit card debt and in fact, you can actually tour for FREE. Yes, for free.

Let me introduce the *drum roll* blog tour! That’s right ladies and gentlemen, the blog tour. This is a free and exciting way to promote your book. BEFORE I delve into this, let me warn you of one thing. You will find services out there that want to charge you to set up your blog tour. The costs can be big. I found one that offers a paid consultation and then $1000 down to even begin the start of your blog tour. This is not necessary. Should you choose to pay someone to help you, find someone that has legit references that you can contact AND, does not charge you an arm and a leg so to speak.

I’m going to share a video from Stacy Cochran, a self-published author. He will explain blog tours from his own experience, along with other low cost book marketing ideas. It’s about 20 minutes long but well worth the listen!

Happy blog touring!

 
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Posted by on December 7, 2012 in Uncategorized

 

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