The Importance of Marketing

03 Dec

You are now published. Doesn’t matter whether you decided on self or traditional publishing, you are published. Whew. It’s over. You’ve FINALLY reached the end of that tedious, long road. Now you can just sit back and watch the money roll in as readers buy your book. Right? Not so fast!

I hate to be a “Debbie Downer” here but the money isn’t going to flow in and readers are not going to find your book without marketing. Yep. Marketing. No marketing = no readers. No readers = no sales. No sales = no money.

You may be thinking, “Gee. Thanks a lot Mr. Guru. Now you’ve gotten me into a complete panic. I’m a writer, not a marketer!” That’s okay. First, don’t panic. Mr. Guru is here to help!

Your first option is to pay a professional to help you with your marketing. Now keep in mind that no one, even a giant publishing house is going to market your book for you. I mean, think about it. Even Anne Rice still gets herself out there and holds book signings. Why? She’s marketing her book! You may not have the first clue on how to market, nor the desire to learn. That’s okay. Do your research, find a good, reputable marketer and hand it over. FYI…you will still need to fork over the dough for your own book signings/readings (travel, etc.).

Secondly, you CAN learn marketing yourself. Research is key for this one. For starters, find out what it takes to schedule your signings/readings. Learn about SEO, social media and blogs. Get your own website.

Need advice or further help? Contact me at: or check out my site:

Remember to have fun!

– Evin Wilkins (aka Mr. Guru)

1 Comment

Posted by on December 3, 2012 in Uncategorized


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One response to “The Importance of Marketing

  1. bookwritingtips

    December 9, 2012 at 11:42 pm

    Reblogged this on Book Writing Tips.


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